HowAboutWe is an online dating service that focuses on the things people like to do when going on a date. The user begins by posting their favorite date ideas (in the form of “HowAboutWe…”). The user can review other date ideas and profiles of HowAboutWe users to see what they enjoy doing on a date. The user can find people that have similar interests and begin communicating with them through HowAboutWe. If both users are interested, they can set up an actual date and possibly go do one of the activities they mentioned on their profile. The website hopes to make dating more fun while encouraging users to go out and do things together in the offline world. HowAboutWe also believes that by finding common interests, the potential dating partners will be able to converse and connect more naturally. HowAboutWe is also available as a mobile app. New users can review a list of suggested dating ideas or dive right in by creating an account and seeing what other HowAboutWe users want to go out and do.
HowAboutWe was created to make dating more fun and interactive. The application focuses on the interests of each potential dating partner and uses that information to help users connect and find a date. HowAboutWe is based in Brooklyn, New York and was founded by best friends Brian Schechter and Aaron Schildkrout. The team currently includes CTO John Pignata, Lead Front End Developer Marco Carag, Engineers Matt Vermaak, Conner Pierce, Bryan Woods, Seth Rasmussen and Andy Lister and Community Manager Michelle Dozois.
There are many dating websites out there, however each usually presents its own tools or approach to helping people connect and get to know one another. HowAboutWe is appealing because the site focuses on the things people like to do as a basis for making that important connection. Users can try new things or find others who like to do the things they have always loved. The shared enthusiasm can lead to more natural conversations and a stronger connection when they meet offline.
The HowAboutWe website uses a blue, grey and black color scheme that works very well. The site deviates away from the overused reds, pinks or heart shapes often found in other similar websites. HowAboutWe entices users with images of potential dates and their answers to the “HowAboutWe..” question.
New users can review HowAboutWe for free. That includes posting dates, browsing dates and profiles, receiving daily dates, filling out the user’s profile, browsing the trending date ideas list and saying that the user is intrigued by another user. The site explains that in “areas where we are new” it is free to do most things including send a message. However, in areas where HowAboutWe has a critical mass of users, the site does require a fee. The user can upgrade at a cost of around $95 for one year, around $75 for six months, approximately $55 for three months or just under $30 per month.
HowAboutWe is an excellent dating tool for users who like to go out and do things. The site is intended for serious daters who plan to actually go out and meet people offline as well as chat online.